翻訳と辞書 Words near each other ・ Trade item ・ Trade journalism ・ Trade justice ・ Trade Justice Movement ・ Trade Knowledge Network ・ Trade Lake (community), Wisconsin ・ Trade Lake, Wisconsin ・ Trade Last ・ Trade Lines (newspaper) ・ Trade literature ・ Trade magazine ・ Trade mandate ・ Trade mark coexistence agreement ・ Trade mark law of the European Union ・ Trade Mark of Quality discography ・ Trade marketing ・ Trade Marks Act 1994 ・ Trade Marks Directive ・ Trade Mart ・ Trade Martin ・ Trade Me ・ Trade mission ・ Trade name ・ Trade Nations ・ Trade of Innocents ・ Trade office ・ Trade paperback ・ Trade paperback (comics) ・ Trade Policy Committee ・ Trade policy of Japan Dictionary Lists mini英和辞書 mini和英辞書 Webster 1913 Latin-English FOLDOC Wikipedia English ウィキペディア

翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Trade marketing ： ウィキペディア英語版 Trade marketing Trade marketing is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level. However, there is a need to continue with Brand Management strategies to sustain the need at the consumer end. A shopper, who may be the consumer him/herself, is the one who identifies and purchases a product from a retailer. To ensure that a retailer promotes a company's product against competitors', that company must market its product to the retailers as well. Trade marketing might also include offering various tangible/intangible benefits to retailers. The alignment of sales and marketing discipline to profitability can be another explanation for trade marketing. ==Introduction== 76 percent of shopping decisions are now made at the trade or what marketing practitioners refer to as "point-of-purchase". This new trend leads to the greater importance of merchandising and shopper promotions than consumer directed programs. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Trade marketing」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.